Charles & Keith has signed South Korean girl band ITZY as its latest global ambassadors, following in the footsteps of personalities including Krystal Jung, with the band starring in the brand's winter 2022 campaign highlighting the Lula range, 'speaking a distinct visual language - confident and commanding - which captures the Lula's high gloss attitude and ITZY's magnetic presence'.

The Checkmate hitmakers jointly commented 'It's an honour to be introduced as the new global ambassadors of Charles & Keith! We are so excited for this new relationship as we'll be able to show our unique chemistry, and the many new sides of ITZY with the brand'.